The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies
Onofre Martorell Cunill
Opis lub recenzja książki
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.
Wydawnictwo: HAWORTH PR INC, Ilość stron: 213, Oprawa: Miękka, ISBN: 0789026643
Zobacz wszystkie książki autora: O. Cunill, Onofre Martorell Cunill.
Polecamy także:
 |
The Suspended Step Of The Stork Eleni Karaindrou, Nośnik: 1CD |
cena od 61,69 zł |
 |
The Pious Bird Of Good Omen Fleetwood Mac |
cena od 38 zł |
 |
The Golden Age of Grotesque Marilyn Manson |
cena od 35 zł |
 |
Wings: The third Book of the Nomes Pratchett Terry |
cena od 33,49 zł |
 |
Best Business Practices for Photographers J. Harrington |
cena od 100,90 zł |
 |
Best Business Practices for Photographers „Best Business Practices for Photographers” to - spośród dostępnych na rynku pozycji ... |
cena od 89 zł |
 |
Best Business Practices for Photographers, Second Edition A follow-up to the successful and acclaimed "Best Business Practices for Photographers", this upd... |
cena od 109 zł |
 |
The Last Day of Summer: Photographs by Jock Sturges Album The Last Day of Summer to piękny i przekonujący zbior fotografii, wyraz niewinności jeszcze... |
cena od 99 zł |
 |
THE PIXIES - WAVE OF MUTILATION (BEST OF) (VINYL 2 LP) THE PIXIES - WAVE OF MUTILATION (BEST OF) (VINYL 2 LP) Firma fonograficzna : 4 AD Rok wyd... |
cena od 97,59 zł |
 |
The Magical Monarch of Mo The Magical Monarch of Mo (1898) was the first full-length children's fantasy book by L. Frank Ba... |
cena od 35,63 zł |
