Encyclopedia of Public Relations

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.

With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.

It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.

Topics Covered:

- Crisis Communication and Management

- Cyberspace

- Ethics

- Global Public Relations

- Groups

- History

- Jargon

- Management

- Media

- News

- Organizations

- Practitioners

- Relations

- Reports

- Research and Analysis

- Theories and Models

Advisory Board

Elizabeth L Toth, Syracuse University

John Madsen, Rock Island, Illinois

Dean Kruckeberg, University of Northern Iowa

Kirk Hallahan, Colorado State University

Timothy Coombs, Eastern Illinois University

Shannon A Bowen, University of Houston

A A (Betteke) van Ruler, Free University, Amsterdam

Kathleen S Kelly, University of Florida
Wydawnictwo: SAGE PUBN INC, Ilość stron: 1128, Oprawa: Twarda, ISBN: 0761927336

Zobacz wszystkie książki autora: R. Heath.