Economics of Strategy
Besanko David, Dranove David, Shanley Mark, Schaefer Scott
Opis lub recenzja książki
Now in its fourth edition, The Economics of Strategy delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
Wydawnictwo: John Wiley & Sons Wydawnictwo, Oprawa: Twarda, ISBN: 0471679453
Zobacz wszystkie książki autora: Besanko David, Dranove David, Shanley Mark, Schaefer Scott.
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