Business Policy and Strategy: The Art of Competition
Steven Williamson, Harold C. Babson, Cheryl Deusen
Opis lub recenzja książki
Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.
Wydawnictwo: AUERBACH PUBN, Ilość stron: 241, Oprawa: hardback, ISBN: 0849383242
Zobacz wszystkie książki autora: Deusen Cheryl Van, Steven Williamson, Harold C. Babson, Cheryl Deusen.
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